PRO FOOTBALL RETIRED
PLAYERS ASSOCIATION

Client

PFRPA

Industry

Sports

Non-Profit

Services

Branding

Strategy

Social Media

Events

Content

For the betterment of retired NFL players.

PFRPA’s mission is to solidify and preserve the legacy of retired NFL players by creating and managing new revenue streams, while developing meaningful health, welfare and educational programs.

Colors

Hanging cleats combined with gold tones represent the finality of a players career and the legacy that continues.

#8a773d

#c5b789

#101820

Why retired players?

91% of respondents between ages 35-55 agreed that retired players “Built the foundation of the league” and 75%  said, “would like to see more retired NFL players endorsing products.”

The Real Heros

Wounded Warriors

Result

A vibrant and high impact brand that represents the retired players and the moments that resonate in the fans memories. The legacy of the PFRPA will continue to grow as the stories are documented and publised across their platforms.