THE NATIONAL DOMESTIC
VIOLENCE HOTLINE

Client

The Hotline

Industry

Non-Profit

Services

Creative

Pre-Production

Post-Production

The "Other Side" of domestic violence

As part of their re-brand, The Hotline asked DRAFTR Media to produce a series of videos that will drive awareness and encouragement for victims and survivors of domestic violence.

Concept

“The other side” which is opposite of the dark side of domestic violence. This concept aligned with the rebrand and new focus on the hope and new life on the other side.

Meaning

The set consisted of a large “hotline plum” wall that represented the “other side”. The bright lighting illuminated hope and positivity despite the dark subject matter. The production crew was part of the set to represent the willingness to speak on camera and broadcast both the truth and the hope.

Result

Four powerful stories that we all hope will drive action, reflect the new brand message, and most importantly bring domestic violence out of the shadows.