GRIDIRON GAMING

Client

PFRPA

Industry

esports

Events

Services

Brand Strategy

Identity

Experiential

Marketing

Bringing communities together through gaming

As a family-friendly event, the Gridiron Gaming Tournament provided attendees an opportunity to engage with some of their favorite retired NFL players.

Brand Launch

Dallas Recap

Objective

Create a PFRPA adjacent esports brand and interactive experience for traditional sports fans and esports fans alike.

Colors

PFRPA brand colors were used in the Gridiron Gaming brand for consistency and display a relation.

#8a773d

#c5b789

#101820

Experience

Attendees had a chance to hear from expert panelists and play against some of their NFL heroes, all under the roof of one of the premier esports facilities in the nation.

Tournament

Gamers participated in 3 different tournaments and competed for a cash prize. The DRAFTR Media team promoted and organized the tournament for a seamless result.

Result

5 Hall of Famers, more than 15 retired players, and 300 attendees joined for an exciting tournament that ended with four gamers beating Hall of Famers Mike Singletary and Jack Youngblood on a last-second field goal in a game of Madden.